9 Powerful Pieces of Advice From Some of the Most Successful Marketers

9 Powerful Pieces of Advice From Some of the Most Successful Marketers9 Powerful Pieces of Advice From Some of the Most Successful MarketersWe talk to a lot of smart people on The Content Strategist- CEOs, founders, CMOs, marketing gurus- and have learned plenty from their industry experience. So, to help you succeed in your own career, weve assembled a best of list of our favorite marketing wisdom from our past interviews. Think of it as a Thats What I Call Music, except for marketing thought leadership.1. Solve Problems Like ProductMost marketing organizations are bedrngnis set up in a way for smart people to be successful. Theyre built in an old hierarchal command and control structure I am the head of marketing. I know mora than you do about the use of this color. I know more about the use of an email. I know more about data collection than you do. Its kind of a farce that you have to break down. Its all about how you empower a gruppe to focus on solving a problem. Not the way th at marketers used to solve problems, but the way that product teams used to solve problems. If youre a product person, youre thinking about how to make a product better for your customer. And youre probably using lean agile techniques and the way that you set up the KPIs for the team are all built around how do you develop a more successful customer relationship.- Jascha Kaykas-Wolff, CMO, Mozilla FirefoxIn case you havent heard, marketing is changing dramatically, and your team should, too.2. Focus on Growth, Not MetricsThe board is tired of hearing about marketing metrics. The CEO couldnt care less about marketing metrics. We need to move beyond marketing metrics to business metrics because CMOs are now operating as growth drivers. They are looked to for top-line revenue.- Alicia Hatch, CMO, DeloitteAccording to a CMO Council/Deloitte study, CMOs are now seen as the primary drivers for growth and revenue generation- even more so than the CEO.3. Get More Involved in DataIt all come s down to how disciplined you are gathering your data, keeping your data cleansed, and making sure your data is in a format that can be easily translated into multiple systems.- Henry Schuck, CEO and Founder, DiscoverOrgSchuck was talking about leveraging artificial intelligence, but his comment also applies to the whole marketing funnel. As software continues to drive marketing, maintaining a clear, accurate data machine is more important than ever.4. Optimize the Customer ExperienceIf you look at how quickly you can call for an Uber or pick a movie on Netflix, our tolerance and our attention span right now as consumers is wildly, wildly, wildly shorter than it used to be. Youre dealing with a world where theyre expecting that you know who they are, you can understand their needs, and you can fulfill them in real time.- Sameer Patel, CEO, KahunaAs digital titans like Amazon and Uber change how business is done, customers are umgebung new expectations. As a result, optimizing the cu stomer experience has become a rallying call of sorts for marketers.5. Go for Better, Not PerfectFew things in marketing are about achieving perfection. Theyre largely about doing a better job than your competitors.- Scott Brinker, Editor and Founder, ChiefMartecMarketing is a margins game. If your content only converts at a 5% rate, that may still be a win if your competition only converts at a 2% rate. Brinker is spot on that too many marketers strive for perfection instead of simply outperforming their competition.6. Think FastTheres one thing thats very loud and clear when it comes to how users are embracing Facebook Instant Articles and Google AMP, and its that they love speed and fast content. If users arent going to wait more than 400 milliseconds for content, why would they ever wait for an ad?- Jarrod Dicker, Vice President, Commercial Product and Innovation, The Washington PostSpeed is a big deal, both for SEO and the customer experience. Google and Facebook- which control the majority of digital advertising- realized early on that speed would engender users to their platforms. Marketers should, too.7. Collaborate Cross-functionallyWhen we have a product or idea, the whole team comes together. Were not that linear. We dont start with a product then move to advertising then move to content. We bring everybody together in the saatkorn room, and they start working on What are the right choices within the 360? That model then dictates whats the right content for us to leverage.- Julia Goldin, CMO, LEGOContent cant exist in a silo. Not surprisingly, LEGO has the right idea Content must be an integrated, strategic process that includes the entire marketing organization.8. Write More (and Often)I dont have a secret. I just write like I talk. I think almost anyone can do it, but most people arent diligent enough for our trade. You know, I blogged for three or five or 10 years, depending on how you measure it, with almost no one reading my work. If you show u p- the same way we get good at walking, the same way we get good at talking- you can get good at it.- Seth Godin, writer and marketing guruGood marketing often comes down to good writing. And Seth Godin knows the only way to get better at it Write a lot.9. Build Channels FirstOur philosophy is If we build it, they wont come. I think we never take for granted that our content is going to necessarily find that audience on its own. We all know there are too many choices and channels and ways to spend your time. Youve got to work backwards.- Linda Boff, CMO, GEOrganic growth can be hard to come by as Google and Facebook change their algorithms. Thats why sophisticated distribution and sophisticated channel strategies are more important than ever.This article was originally published on The Content Strategist. It has been republished here with permission.

Police Academy Overview

assekuranzpolice Academy OverviewPolice Academy OverviewThere are hundreds of career paths you can take within the field of criminology, and alarge number of them are sworn law enforcement jobs. Law enforcement careers offer many benefits you wont find in other jobs, including early retirement, clear-cut opportunities for advancement and job diversity. But before you can take full advantage of yourcareer as a law enforcement officer, including becoming a detective or working your way up the chain, you have to make it through the assekuranzbrief academy. Starting at the Bottom as a Police Recruit Law enforcement agencies have rank structures that are very similar to the military. Typically, a police departments chain of command will start with the rank of officer or deputy, or in the case of state agencies, trooper. The ranks will include sergeants, lieutenants, captains, and majors. At the bottom of the ladder is the police academy recruit. Police Academies Are Learning Instit utions Above all else, police academies are places of learning. Each state has different requirements dealing with the mandated curriculum and training hours a recruit has to have before getting law enforcement or POST certification. Typically, academy recruits will spend upwards of 800 hours or more in training before they graduate. Most of this instruction takes place in a classroom. Academics are very important in police academy training. Recruits usually take at least one test a week while they are in the academy, and there are strict rules in place about getting a passing score. In Florida, for example, recruits must receive an 80% or higher on each test while they are in the academy. If they fail to achieve an 80% on any test, they have to leave the academy. Developing effective study habits is essential for academy success. Signing up for the Police Academy Means Hard Days Ahead Besides the academic requirements, recruits have to be proficient in several areas considered to be high liabilities. These subjects include firearms, defensive tactics, first aid, and vehicle operations. The high liability courses involve long and grueling days. Recruits may spend hot summer days outside on the firearms range, or they may sweat it out on the mats in defensive tactics. Due to the intensity of the training, injuries are common. Different Types of Police Academies The type of academy a recruit attends has a great deal to do with how the day-to-day life of a recruit may be structured. In some states, police training is decentralized and conducted at local community colleges or academies. These academies tend to reflect a more collegiate atmosphere. In others, there may be one police academy that provides law enforcement training for the entire state. Some police agencies may host their academy. Law enforcement agencies that hold their academies tend to have the most rigid training because their recruits are also hired as employees. This allows the agency t o exert more control over their recruits and impose stricter disciplinary standards. These academies are usually run similar to a military-style boot camp, wherepush-ups, leg lifts, and otherforms of physical exertion are used as means of correcting even minor infractions. Life as a Police Recruit A day in the life of an academy recruit may include a 500 a.m. wake up for morning physical training. This might consist of a morning run or calisthenics. After PT, the recruit will have breakfast and then a short time to get cleaned up, showered, shaved and in uniform for the day. Before class, there may be a morning inspection and push-ups for rule violations. Police Academy Training Is Worth Every Minute Academy life is both strenuous and exhausting, but its also fun. In the academy, memories and friendships are made that will last well beyond your career. Those who can tough it out emerge smarter and stronger for their efforts. The police academy prepares recruits to face the s tresses and rigors of police work, and its the necessary first step toward a successful career in law enforcement.

Powerful Management Training

Powerful Management TrainingPowerful Management TrainingManagement training develops employee strengths and their ability to contribute within your organization. A variety of management training is available to organizations choices are endless. The management training can include internally supplied, customized for your company, ongoing management development sessions. Management training can also encompass seminars, conferences, training sessions, and college and university classes. Management training is also provided through book clubs at work, challenging work assignments, and coaching from the managers boss. Many options in management training are identified through the performance development planning process. Options include classes, internal work assignments, field trips, and self-study. Approach management training with openness and a creative mindset. You can provide the management training your organization needs to succeed with people. No matter the delivery system you choose for management training, these are the topics you will want to consider. Management Training Topics Budgeting and Financial Planning Reading and Understanding Financial StatementsReading and Understanding Profit and Loss Documents Career Planning Beginning a CareerMid-careerTransitioningCareer Success FactorsSelf-development Planning and Implementation Change Management Assessing and Promoting Readiness for ChangeDealing with Resistance to ChangeLeading ChangeDealing With Personal Reaction to Change Organization Culture What Is CultureUnderstanding Your CultureChanging CultureOffice PoliticsValues Communication Effective Interpersonal CommunicationEmpathy and Environment - Emotional IntelligenceGiving and Receiving FeedbackHolding Difficult ConversationsActive ListeningNon-verbal CommunicationPresentationsWritten Communication Conflict Resolution Interpersonal Conflict ResolutionOrganizational Conflict ResolutionMediation Creativity and Innovation Creative Thinking Custom er Service Employee Wellness Employee AssistanceSafety and ErgonomicsStress ManagementSubstance AbuseViolence Detection and PreventionWork-Life Balance Ethics Social Responsibility Facilitation Appreciative InquiryMeeting Management Group Dynamics Group Problem Solving and Decision MakingLeading Groups and MeetingsOnline GroupsQuestioning Techniques Labor Relations Common Employment LawsDealing with Union Represented EmployeesDiscrimination Management Coaching/MentoringCrisis ManagementDealing with Ineffective ManagersDecision MakingDelegationDemonstrating Integrity, Courage and Organizational StewardshipEmployee RetentionManaging AbsenteeismManaging Day-to-Day Employee PerformanceManaging High Potential EmployeesManaging in Tough Economic TimesManagement DevelopmentStrategic Leadership and ThinkingSupervision Motivation and Engagement Employee MotivationEmployee RecognitionManagers Role in MotivationMotivational Work Environment Negotiation Performance Management 360 Degree Feedbac kCapacity BuildingDisciplinary ActionGoal Setting and FeedbackPerformance DevelopmentPerformance Development PlanningPerformance ImprovementPerformance Measurement Process Improvement Project Management Quality BenchmarkingBalanced ScorecardDemingPlan-Do-Study-Act Cycle of Continuous ImprovementProblem SolvingLean ConceptsSystems Thinking Recruiting and Hiring Employee SelectionJob InterviewsSuccession PlanningWorkforce PlanningExit Interviews Salary and Benefits Success Team Building Employee Empowerment and InvolvementEffective Work TeamsTeam Building ActivitiesSelf-directed TeamsTeam Performance Management and Measurement Training Adult LearningCross TrainingNew Employee OrientationTraining EvaluationTraining Needs AssessmentTraining Tools and Ice BreakersTraining Transfer to the WorkplaceReturn on Investment Work Habits OrganizationTime ManagementPlanning Working with People AssertivenessBuilding Interpersonal RelationshipsBuilding TrustDealing with Difficult PeopleDemonstrates Honesty and Integrity - ConfidentialityDemonstrates RespectDiverse Work Force Opportunities and IssuesEmployee NegativityEtiquette in the WorkplaceNetworking and AlliancesOnline Social Networking